NIKE GENERATIVE
VISUAL CENTER
A system for generative content in digitally powered retail — creating scalable dynamic motion content across the globe through advanced creative tech, automation, and data integration.
A project spanning 4 years of creative and technical development allowing stores to adapt and update brand content seamlessly into any architectural or fixture format.
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Design Director. Led external agency through creative strategy, concept development and execution. Managed internal stakeholders and cross functional workstreams.
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Andy Thaemert, Heather Dale, Jenna Meaney, Martin Linde, Ben Novak, Elizabeth Jackson-Rietz
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Visual Center: Accept & Proceed
Creative Tech: Field.io, Enjoy the Weather