B.I.L.L.

B.I.L.L. (Bot Initiated Longevity Lab) is Nike's latest experiment to help chart the way toward a more circular future, inspired by the brand's original experimenter Bill Bowerman. Extending the life of product through repair is one way to significantly reduce its impact on the planet. A project developed with the Nike Explore Team, leading identity and experiential design.

  • Design Director. Leading experiential creative including branding, identity, and physical look & feel. Managing external agency partners.

  • Tim Rupp, Andy Thaemert, Noah Murphy-Reinhertz, James Zormeir, Andrew Owings

  • Identity: Accept & Proceed
    Robotics: PCH
    London Activation: Hotel Creative