EXPERIENTIaL
cREaTIVE
DiReCTIoN

Noelle Bullock is an LA based creative generalist exploring ideas you can feel and play in. Currently at Nike, leading live events and experiences.

NIKE WELL COLLECTIVE: FEEL YOUR ALL

Alongside the launch of the Nike Well Collective, we created a 4 day experience as an invitation to explore fitness and wellness guided by feeling.

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BILLIE EILISH x NIKE
@ GOODWILL

Ahead of the launch of her first collection with Nike, we created an experience around Billie’s first nostalgic connection to the brand — thrifting her first pair of AF1’s in Los Angeles. We partnered with Goodwill Fairfax, creating a platform for responsible creativity with Billie’s community of fans across 5 days.

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NIKE RUNNING
BRS VAN

Nike started out selling running shoes out of the back of a VW van. To reset an approach for activating Nike Running in LA we merged LA car culture, the heritage of our brand, and useful tools for runners — all rolled up in 1968 Bus rebuilt by legendary shop West Coast Customs, EV converted, and stocked up to meet runners where they are on the road.

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B.I.L.L.

B.I.L.L. (Bot Initiated Longevity Lab) is Nike's latest experiment to help chart the way toward a more circular future, inspired by the brand's original experimenter Bill Bowerman. Extending the life of product through repair is one way to significantly reduce its impact on the planet. A project developed with the Nike Explore Team, leading identity and experiential design.

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NIKE HONGDAE

Pilot store for Nike’s lifestyle concept in Seoul. Designed as a space for self expression blending content studios with AR experiences, and a sense the space is a flexible set — yours to play in. Complete with a one of a kind members only SNKRS floor hosting cleaning services, gallery lounge, coffee bar, and workshops.

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NIKE RUNNING
BLOCK PARTY

An end of summer block party celebration with Nike Running in LA. Inviting both serious and wouldn’t-even-call-themselves runners to see the world of running as more than just logging miles — it’s music, wellness, an excuse to carb load, movement for the fun of it, motivation, and a way to find community.

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NIKE GENERATIVE
VISUAL CENTER

Nike’s system for generative content in digitally powered retail — creating dynamic motion content at scale across the globe through advanced creative technology, automation, and data integration. A project spanning 4 years of creative and technical development allowing stores to adapt and update brand content seamlessly into any architectural or fixture format.

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NIKE 2020 SUMMIT

A three day experiential preview of Nike’s 2020 vision for the Olympic year. Built around the theme Ready to Move — a sense of urgency and responsibility, innovation meets readymade and recycled.

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NIKE HOUSE OF INNOVATION 001

Nike’s award winning flagship concept - Led design including custom finish, furniture, lighting development, and collaborations on evergreen storytelling. Bringing to life a peek behind the curtain of Nike innovation.