EXPERIENTIaL
cREaTIVE
DiReCTIoN
Noelle Bullock is an LA based creative generalist exploring ideas you can feel and play in. Currently at Nike, leading live events and experiences.
NIKE WELL COLLECTIVE: FEEL YOUR ALL
Alongside the launch of the Nike Well Collective, we created a 4 day experience as an invitation to explore fitness and wellness guided by feeling.
VIEW
⇲
FULL
⇲
PROJECT
⇲
VIEW ⇲ FULL ⇲ PROJECT ⇲
BILLIE EILISH x NIKE
@ GOODWILL
Ahead of the launch of her first collection with Nike, we created an experience around Billie’s first nostalgic connection to the brand — thrifting her first pair of AF1’s in Los Angeles. We partnered with Goodwill Fairfax, creating a platform for responsible creativity with Billie’s community of fans across 5 days.
VIEW
⇲
FULL
⇲
PROJECT
⇲
VIEW ⇲ FULL ⇲ PROJECT ⇲
NIKE RUNNING
BRS VAN
Nike started out selling running shoes out of the back of a VW van. To reset an approach for activating Nike Running in LA we merged LA car culture, the heritage of our brand, and useful tools for runners — all rolled up in 1968 Bus rebuilt by legendary shop West Coast Customs, EV converted, and stocked up to meet runners where they are on the road.
VIEW
⇲
FULL
⇲
PROJECT
⇲
VIEW ⇲ FULL ⇲ PROJECT ⇲
B.I.L.L.
B.I.L.L. (Bot Initiated Longevity Lab) is Nike's latest experiment to help chart the way toward a more circular future, inspired by the brand's original experimenter Bill Bowerman. Extending the life of product through repair is one way to significantly reduce its impact on the planet. A project developed with the Nike Explore Team, leading identity and experiential design.
VIEW
⇲
FULL
⇲
PROJECT
⇲
VIEW ⇲ FULL ⇲ PROJECT ⇲
NIKE HONGDAE
Pilot store for Nike’s lifestyle concept in Seoul. Designed as a space for self expression blending content studios with AR experiences, and a sense the space is a flexible set — yours to play in. Complete with a one of a kind members only SNKRS floor hosting cleaning services, gallery lounge, coffee bar, and workshops.
VIEW
⇲
FULL
⇲
PROJECT
⇲
VIEW ⇲ FULL ⇲ PROJECT ⇲
NIKE RUNNING
BLOCK PARTY
An end of summer block party celebration with Nike Running in LA. Inviting both serious and wouldn’t-even-call-themselves runners to see the world of running as more than just logging miles — it’s music, wellness, an excuse to carb load, movement for the fun of it, motivation, and a way to find community.
VIEW
⇲
FULL
⇲
PROJECT
⇲
VIEW ⇲ FULL ⇲ PROJECT ⇲
NIKE GENERATIVE
VISUAL CENTER
Nike’s system for generative content in digitally powered retail — creating dynamic motion content at scale across the globe through advanced creative technology, automation, and data integration. A project spanning 4 years of creative and technical development allowing stores to adapt and update brand content seamlessly into any architectural or fixture format.
VIEW
⇲
FULL
⇲
PROJECT
⇲
VIEW ⇲ FULL ⇲ PROJECT ⇲
NIKE 2020 SUMMIT
A three day experiential preview of Nike’s 2020 vision for the Olympic year. Built around the theme Ready to Move — a sense of urgency and responsibility, innovation meets readymade and recycled.
VIEW
⇲
FULL
⇲
PROJECT
⇲
VIEW ⇲ FULL ⇲ PROJECT ⇲
NIKE HOUSE OF INNOVATION 001
Nike’s award winning flagship concept - Led design including custom finish, furniture, lighting development, and collaborations on evergreen storytelling. Bringing to life a peek behind the curtain of Nike innovation.
ROLE
Lead Designer
NIKE GLOBAL CREATIVE
Ben Kaplan, Lawrence Yun,
Kelley Blank, Akoya Wright, Nonnie Wong, Drew Jasperse
Adrian Nyman, Remco Vloon, Andy Thaemert, Tim Rupp, Jacob Wilkinson, Ryan Clemens
AGENCY / PARTNERS
Identity & Motion: Accept & Proceed
AOR: Callison RTKL
NIKE HOUSE OF INNOVATION 000
Nike’s award winning flagship concept - Led design including custom finish, furniture, lighting development, and collaborations on evergreen storytelling. Bringing to life a peek behind the curtain of Nike innovation.
Photography by Michael Wells
ROLE
Lead Designer
NIKE GLOBAL CREATIVE
Adrian Nyman, Remco Vloon, Andy Thaemert, Ryan Lingard, Ryan
Clemens, Jacob Wilkinson
James Austin, Akoya Wright,
Drew Jasperse, Nonnie Wong
AGENCY / PARTNERS
Identity: Accept & Proceed
AOR: Callison RTKL
NIKELAB MA5
An indoor pool turned store for NikeLab in Aoyama, Tokyo. Part of expanding the Nikelab portfolio across Milan, Beijing, and London.
ROLE
Lead Designer
NIKE GLOBAL CREATIVE
Andy Thaemert, Tim Rupp, Kelley Blank