EXPERIENTIaL
cREaTIVE
DiReCTIoN
Noelle Bullock is an LA based creative generalist exploring ideas you can feel and play in.
NIKE AU CENTRE POMPIDOU:
ART OF VICTORY
Transforming the Centre Pompidou for the 2024 Olympic Games into a celebration of sport and culture steeped in a shared history of innovation in the place where visible Air was born. A weeks long takeover viewed by millions in person and on global broadcast networks.
The façade becomes a canvas for artful expression and the largest LED screen in Paris, while an immersive exhibition on view for the duration of the games — The Art of Victory goes deeper to tell the story of the past, present and future of Nike’s Air innovation.
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NIKE WOMEN
POP UP @ LE MARAIS
Reimaginging the world of Nike Women during the Olympic Games in Paris. A pop up installation featuring a rotation of capsule collections within a sculptural world of the Nike Goddess
& Sport.
This early rotation features a collection and mural installation by Anna Deller-Yee — a collaborator of the brands and ambassador of the vision for Nike Women.
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NIKE WELL COLLECTIVE: FEEL YOUR ALL
Alongside the launch of the Nike Well Collective, we created a 4 day experience as an invitation to explore fitness and wellness guided by feeling in a studio that reacts to mood, energy, & movement.
A prototype activation for the brand guiding the direction of the Nike Well Collective Festivals for the following year across the world in digital and physical spaces.
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NIKE RUNNING
BRS VAN
Nike started out selling running shoes out of the back of a VW van. To reset an approach for activating Nike Running in LA we merged LA car culture, the heritage of our brand, and useful tools for runners.
A 1968 Bus rebuilt by legendary shop West Coast Customs, EV converted, and stocked up to meet runners where they are on the road like a swiss army knife.
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BILLIE EILISH x NIKE
@ GOODWILL
Ahead of the launch of her first collection with Nike, we created an experience around Billie’s first nostalgic connection to the brand; thrifting her first pair of AF1’s in LA.
We partnered with Goodwill Fairfax, creating a platform for responsible creativity with Billie’s community of fans across 5 days.
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B.I.L.L.
[BOT INITIATED
LONGEVITY LAB]
B.I.L.L. (Bot Initiated Longevity Lab) is Nike's latest experiment to help chart the way toward a more circular future, inspired by the brand's original experimenter Bill Bowerman.
Extending the life of product through repair is one way to significantly reduce its impact on the planet. A project developed with the Nike Explore Team, leading identity and experiential design.
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NIKE HONGDAE
Pilot store for Nike’s lifestyle concept in Seoul. Designed as a space for self expression blending content studios with AR experiences, and a sense the space is a flexible set — yours to play in.
Complete with a one of a kind members only SNKRS floor hosting cleaning services, gallery lounge, coffee bar, and workshops.
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NIKE RUNNING
BLOCK PARTY
An end of summer block party celebration with Nike Running in LA. Inviting both serious and wouldn’t-even-call-themselves runners to see the world of running as more than just logging miles.
Running is as much about music, wellness, an excuse to carb load, movement for the fun of it, motivation, and a way to find community.
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NIKE 2020 SUMMIT
A three day experiential preview of Nike’s 2020 vision for the Olympic year. Built around the theme Ready to Move — a sense of urgency and responsibility, innovation meets readymade and recycled.
Attendees journey through 2 locations of immersive media and product rooms, each unfolding a new theme or story to build excitement for the games.
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NIKE HOUSE OF INNOVATION 001
Nike’s award winning flagship concept - Led design including custom finish, furniture, lighting development, and collaborations on evergreen storytelling. Bringing to life a peek behind the curtain of Nike innovation.
A store built around revealing process, iteration, and the art & science of the making the brands greatest performance innovations.
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NIKE HOUSE OF INNOVATION 000
Nike’s award winning flagship concept - Led design including custom finish, furniture, lighting development, and collaborations on evergreen storytelling. Bringing to life a peek behind the curtain of Nike innovation.
A store built around revealing process, iteration, and the art & science of the making the brands greatest performance innovations.
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NIKELAB MA5
An indoor pool turned store for NikeLab in Aoyama, Tokyo. Part of expanding the Nikelab portfolio across Milan, Beijing, and London.
